Foreign Market Entry and Diversification Research Paper - 3

Foreign Market Entry and Diversification - Research Paper Example y diversify for better opportunities, to leverage the competencies as well as capabilities by way of expanding into business where the firm’s resources can be used as competitive assets. Also to some extend diversifying will help the company to minimize the risk but as pointed earlier the risk involved is high. There is no guarantee that the business will succeed (Rao, et al, 2009, 228). The publishing company which deals with books and other publishing items should continue with its business and go for related diversification. The publishing company should opt for related diversification strategy and involve into acquisition of business which are related in terms of technology, products or markets. Related diversification also termed as concentric diversification occurs when combined profit tends to increase the opportunities and strengths and thereby minimizes the threats and weakness (Orcullo, 2008, 76). Thus the publishing firm may search for new business whose product, market, distribution is similar to that of its own and where acquisition would result in â€Å"synergy.† Thus the company in order to create synergy should enter into related diversification and share resources and capabilities with its existing business unit. With the growth of online and digital media, the publishing business has been undergoing significant changes. Thus considering the current situation the publishing business should diversify its business into emerging and developing countries and at the same time follows the emerging trends in the publishing industry which are like eBooks, blogs, mobile publishing along with self publishing (ICMR, 2007). While diversifying the business the publishing company can opt for strategic alliance. Strategic alliances are formed through partnership between the firms and combining the resources, capabilities and core competencies and pursue a mutual interest to develop, manufacture and also manufacture goods (KAZMI, 2008. 187). The alliance is a

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) Essay - 6

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) - Essay Example In the South, non-legislative means were used to intimidate former slaves from integrating into white society. One of these groups was the Ku Klux Klan. This group began as a pro-American group, but quickly decided that pro-white American was the real purpose of their organization. Changes in society in the North were occurred also. The northern abolitionist groups, having achieved their goals, found new topics to focus their energies upon. Coupled with the religious fervor of the Second Great Awakening, these groups attacked the many ills they saw in society. Specifically, the temperance movement and the womens suffrage movement became prominent forces for social change after the Civil War. The status of women in society began to change as well. In the North and South, most members of society of both sexes felt that a womens primary responsibility was to her family and within her own home (Clinton 1999). But a growing number of women believed that this primary responsibility should not prevent them from enjoying the same civil liberties as men, especially in regards to voting. Womens voices began to be heard in more prominent ways after the civil